Make the most of charity in your estate agency marketing

RAT 132 (Rawlings Agency Tips)

I had a wonderful evening last Friday at Canterbury Cathedral where I had been asked to speak at the official launch of a new estate agency in Canterbury, Charles Bainbridge and Co. What struck me was how well Charles had simultaneously embraced both a charitable aspect as well as huge entertainment value in order to instantly generate tremendous goodwill and awareness where it matters most- locally.

Charlie’s approach was brilliant. His chosen charity was the Canterbury Cathedral Choir Bursary Fund and the launch was effectively presented as a charming recital by the choir itself. This alone was an excellent draw card and a hugely entertaining evening for people who might otherwise have not been especially bothered about the opening of yet another estate agency!

Many agents sponsor certain charities and, whilst this is admirable, in my book there must also be an associated commercial benefit in doing so. Over 150 local people attended Charlie’s evening which has already directly resulted in a number of instructions, so his new business has hit the ground running. His ongoing affiliation with the CCBF paves the way for future events and has established him as a caring advocate of this local charity, which is of course of interest to all those parents of children attending the affiliated private school.

So when considering taking advantage of a charitable affiliation in order to promote your business whilst raising money for a good cause, why not do it Charlie’s way and provide relevant entertainment in order to generate interest, stimulate goodwill, and prompt a generous amount of local media coverage!

I’ll be exploring the whole concept of charitable affiliations in estate agency in a forthcoming Agent Masterclass module. Agent Masterclass is my online training and professional development service for estate and letting agents. If you haven’t yet enrolled then you’re missing out on a load of profitable content, with a new 15-minute module published every week. It’s not expensive and if you enroll this month you’ll also receive all four of last month’s modules, as well as all of this month’s, with my compliments. Please do take advantage of this offer and enroll today at www.AgentMasterclass.co.uk