Inspiration

Estate Agency umbrella impresses my chickens

RAT 88 (Rawlings Agency Tip)

A funny thing happened last Sunday morning. After a bit of a lie-in, there I was feeding the chickens in my PJs and my wife Charlotte called me from the window (as she does) saying there was a man at the door. Odd - Sunday morning? Odder still was that he was holding an umbrella despite the beautiful autumn sunshine.

He introduced himself as David Smith, Marketing Director of Martyn Gerrard Estates in North London about 120 miles away (remember that Portas woman?) David had come personally to deliver one of his promotional umbrellas following my presentation at the Innovative Property Show at Wembley last Thursday when I happened to mention that I have a collection of estate agency umbrellas received from various clients. (By the way I can now claim that I have commanded "standing room only" at Wembley Stadium!! Cool!)

David happened to be in the area and decided to make an impact. He certainly did. This reminded me of something I have been preaching for years - that it is more important to market your agency than it is to market the properties you are selling. We should always be on the lookout for memorable marketing initiatives - no matter how insignificant they might appear at the time. If the other agents aren't doing so then all the more reason why you should.

I'd even go so far as to suggest that if you didn't get that instruction - then your MARKETING was wrong!

Speaking of which, price-cutting is a poor substitute for good marketing. Yet I see too many (good) agents who compromise themselves and their profits by crumbling at the knees and giving in on fees without a hint of a fight. Wimps! But don't worry - I can cure you of this blight!

Following numerous spectacular successes I can announce the latest series of "Raising Fees Instantly" seminars across the UK starting in Watford on 23rd November. You can check out the details and read some cracking testimonials (eg agents doubling their fee overnight whilst increasing their conversion ratio) on the "Raising Fees Instantly Seminar" page of this website (see left) where you can also book online. And if you don't raise your fees following this course I'll happily give you DOUBLE YOUR MONEY back! Space is limited so please book today.

Quote of the Day: "It's hard for customers to tell you what they want when they've never seen anything remotely like it." Steve Jobs

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© Richard Rawlings 2012
Richard Rawlings is the founding director of Estate Agency Insight, which specialises in helping estate agencies harness opportunity through innovative method, marketing, publicity, and training. He can be contacted at or on 0845 838 1354.

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