Inspiration

Simple but brilliant way to generate instructions

Rat 91 (Rawlings Agency Tips)

Following on from the previous RAT about gaining instructions that other agents had neglected, a client shared a great example of a superb idea that you could do today and it WILL attract instructions for you.

My client was disappointed to have lost out to another agent who got a particular instruction. However, ever the passionate customer-service-oriented innovator, Nicholas was not going to let this one go. The opportunity came when the other agent used a rather miserable photo of the house in their ads. It was a sunny day so Nicholas grabbed his camera and took a beautiful picture of the property and sent it to the vendor with a note suggesting that their agent might like to use a better photo with his compliments! Not only did the client fire their agent and switch to Nicholas, but they agreed to a £45,000 price reduction and DOUBLE the fees they had agreed with their first agent!

Going further, why not use this approach for any property on another agent's books? Aggressive, maybe, but most enjoyable and to quote Richard Palfreeman of Northfields "when there's less pie to go around, maybe the table manners have to change"!

And speaking of DOUBLE commission, I presented the first two "Raising Fees Instantly" seminars last week and have already had some great feedback with one agent signing up a client at 2.9% within 48 hours of the seminar. If you haven't booked yet there are still 9 seats left for Croydon this THURSDAY 1st DECEMBER and other venues in January. You can find details and book on line by clicking the green button on your left. Remember, I'm offering a 200% "money back if not delighted " guarantee if your fees don't rise as a result! Book now?

Quote of the Day: "A good photograph is knowing where to stand." Capa

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© Richard Rawlings 2012
Richard Rawlings is the founding director of Estate Agency Insight, which specialises in helping estate agencies harness opportunity through innovative method, marketing, publicity, and training. He can be contacted at or on 0845 838 1354.

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