The motivation of possibility for estate agents
RAT 134 (Rawlings Agency Tip)
How often have you made prospecting calls that seem to go nowhere, or showed a buyer a property that they probably won't buy? It can seem demoralising.
However, rather than reflecting on how you seem to be wasting your time, think instead of the possibilities you are creating! If you DON’T do these things, you definitely won't succeed! If you DO do these things, the possibility exists that you probably will. Just as a surfer needs a dozen pathetic waves before he catches a decent one, so it is in agency. When one door closes....another door slams in your face! That’s just part of the game and it should be embraced, because for every door that slams, you are that much closer to the one that opens!
It's worth checking that you're ahead of the game in the following key success areas in agency:
- Re-igniting former instructions
- Re-approaching valuations that went nowhere
- Checking if local buyers have a property to sell
- Seeking significant price reductions on aging stock
- Approaching properties already on the market*
- Promoting your agency using magnetic content*
*If you need a hand with the last two items, please do let me know as I have a number of solutions that can help you seriously deliver the results you seek.
