Inspiration

The latest thinking in contemporary estate agency

RATs (Rawlings Agency Tips) are issued, usually weekly, to subscribing estate and letting agents before they appear here (you can subscribe here FREE). Each RAT covers the latest thinking, observations and ideas in contemporary estate agency. Some you’ll like and some you won't! 

My aim is to challenge your norm and help you create profitable distinction in your agency business. So keep an open mind and enjoy!

RAT 113 (Rawlings Agency Tips)
Using "Social Proof" in Estate Agency


Automated Prospecting Service for Estate Agents

RAT 112 (Rawlings Agency Tips)
Meet the Vendor

RAT 111 (Rawlings Agency Tips)
Appraisals - First In or Last?

RAT 110 (Rawlings Agency Tips)
When is a Price Reduction not a Price Reduction?

RAT 109 (Rawlings Agency Tips)
Morning Meetings

RAT 108 (Rawlings Agency Tips)
Ten ways to get a board up

Christmas 2012 RAT (Rawlings Agency Tip)
Helping People move - practically!

RAT 106 (Rawlings Agency Tip)
Asking Prices v Sold Prices, Part 2

RAT 105 (Rawlings Agency Tip)
Use Asking Prices rather than Sold Prices during appraisals Part 1.

RAT 104 (Rawlings Agency Tip)
How to compete with yourself

RAT 103 (Rawlings Agency Tips)
Five Accompanied Viewing Thoughts

RAT 102 (Rawlings Agency Tips)
How Estate Agency Training Delivers Enhances Profits

RAT 103 (Rawlings Agency Tips)
Supermarket Estate Agency – Threat or Opportunity?

For Australian Estate Agents
Top UK Agency Trainer Helps Agents Raise Commission in Australia.

RAT 101 (Rawlings Agency Tips)
Preparing the Way - Pre-Closing Techniques (Part 1)

RAT 100 (Rawlings Agency Tips)
Aggressive or smart estate agency marketing?

Vendor Finance!
An unusual but powerful negotiation tip for you

The dangers of selling privately
Response to Graham Norwood's FT article re Private Sellers

The RAT (Rawlings Agency Tip) No. 20. The cheapest way to secure instructions
Managing Local Relationships in Estate Agency

RAT 99 - Don't be a Tweet!
Anti-Social Networking

Rawlings Agency Tips goes Stratospheric
RAT in Space

RAT 98 (Rawlings Agency Tip)
Combining Two Methods to Secure an Instruction

RAT 97 (Rawlings Agency Tip)
How to Prompt a Tipping Point Vendor

RAT 96 (Rawlings Agency Tip)
Idea to Help you Secure a Letting Instruction.

Using a deliberate strategy for advertising success.
The Advertising Trap

as featured in Estate Agent Today
Rawlings braves cyclones and crocodiles

RAT 94 (Rawlings Agency Tip)
Be an Authority in Property

RAT 95 (Rawlings Agency Tip)
How to get the Instruction on the Day

RAT 93 (Rawlings Agency Tip)
Marketing Idea - Run a Local Appraisal Weekend

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The RAT – Rawlings’ Agency Tips Richard Rawlings

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