“Raising Fees Instantly” Audioseminar Bespoke Recording Proposal Overview

Powerful material and radical ideas
for results, motivation and growth

THE PROBLEM:

Many Estate Agents are notoriously bad at defending their agency fee percentage, despite claiming to be good negotiators. This is a disgrace to the professionalism and effectiveness of our industry and directly costs agency businesses millions every years in pure bottom-line profit, as well as market share, to which an ability to defend your fee is directly linked.

The increasing apparent threat of on-line agencies, supermarket initiatives and private seller portals can only serve to exacerbate the problem, with many agents simply failing to defend their commission well enough, because they don’t know how to do so.

If you are like many agency Directors and Principals, you’ll agree that your full commission should seldom be negotiated, and should if anything be increased. Yet it is often the case that, despite the best of intentions, in-house directives and training initiatives, this is not always reflected in the field, with agents cutting commission “to get the instruction” that they should have secured at full fee in any event.

THE SOLUTION:

Over the past 20 years I have made it my business to help estate agents overcome this commission-cutting mentality, with considerable success (see testimonials here).

This is usually delivered as an in-house seminar. However, as the number of techniques and dialogues presented is now approaching one hundred, I find a more effective and durable training medium is via audio CD. This allows agents to repeatedly learn precisely the right words to say – so they stick!

Some of my clients who tell me they listen to the recording in the car on their way to an appraisal generally get the instruction – and at full fees, as the content is not only packed with method, but is also highly motivating and builds confidence. Lack of confidence is often a contributory factor to low fees, or worse, failing to get the instruction at all. Many agencies regard the material as required listening for each of their client-facing agents!

THE PROPOSITION:

I’d like to invite you to take advantage of this well-proven resource, as I know you will quickly see a significant rise in your revenues.

My proposition is to record a bespoke version of “Raising Fees Instantly” for your agency. This would mention the company extensively in the recording and of course feature your branding on the CD cover and packaging.

Additionally, I would be happy to incorporate any other key messages that you would like me to endorse as part of the recording, so that the material would be highly reflective of the values you wish to instill in your agents.

The 2½ hour recording is presented as a boxed 3-CD set per agent and comes complete with a set of “exam” questions to encourage study and assess understanding.

VALUE FOR MONEY:

The charge for this bespoke service, including briefing, scripting, professional studio recording, editing, CD and box design incorporating your own branding, and delivery is dependent on the number of vendor-facing agents in your business.

Ideally each agent should have their own copy, and, unlike the live seminar, there are no venue costs or time spent out of the office. Importantly, the material can also be used for ongoing training and shared with new-starters.

TIMING:

As it says on the tin, the results are generally instant. As soon as I receive your order, we can discuss your key messages and design the packaging. The material can be agreed and recorded within about 10 days, and you will receive a proofing version for your final approval about a week later followed by delivery the following week. So everyone in your organisation can be delivering increased fees within about a month.

WHAT NEXT?

To get the ball rolling, please contact Richard Rawlings directly at or 0845 838 1354.