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Typical Training Topics

Addressing challenges and driving results in estate agency

Topics

Ahead of any training, I’ll ask you to complete an “Estate Agency Analysis Worksheet” which will give me a good idea of your strengths, weaknesses, opportunities and threats. I can then tailor your training accordingly. In the meantime, here’s a list of the topics I tend to cover most often.

  • Key Message Workshop - putting meaning into your brand.
  • Professionalism - what it actually means!
  • The Market. How communicate news and demonstrate authority.
  • Attributes of top estate/letting agents. Born or bred?
  • Your Fan Club. How to create remarkability.
  • Ingredients. Understanding the power of proactivity and the maths of agency.
  • Ads and Details. Breaking rules and creating distinction.
  • Pre-Listing. Creating wow-factor before you even walk through the door.
  • The “Valuation” meeting. How to persuade the vendor/landlord to instruct you.
  • Pricing it right. The maths, logic and psychology of correct pricing.
  • The psychology of persuasion. A powerful theme throughout the whole seminar.
  • Sole Agency. Why you should avoid multiple agency.
  • Post-Sale Activity. How to manage your reputation following the sale.
  • Harnessing your stats. Using commonly available figures to secure saleable stock.
  • Creating Sellers/Landlords. Fostering an entrepreneurial spirit in your staff.
  • Buyer Loyalty. How to prompt buyers to buy through you, enjoyably.
  • Buyer Agency. A massive opportunity to profit from representing selected buyers.
  • Marketing Opportunities, Video and Social Media. Seriously cool material that turns traditional thinking on its head!
  • How to handle angry people. Turn your greatest critics into your finest ambassadors.
  • Skilful showing techniques. The responsible art of persuading buyers/tenants to buy/rent.
  • Paradigm shift negotiating. Converting the possible into the probable.
  • Raising Fees Instantly. Guaranteed to uplift your fee percentage significantly.

Why not phone me for a no-obligation initial discussion on 01242 421002 or email rrawlings@estateagencyinsight.co.uk.